SME Digital Workshop

How to do business with Germany and the EU

In preparation of the delegation trip, the project partners offer an exclusive digital workshop "How to do Business with Germany and the EU". Participants will receive detailed market information, framework conditions and insights into the German and European business culture in the form of digital workshops in March 2021.

The main topics:

  • Successful Market Entry & Establishing Business and Contacts in Germany and the EU (goals, strategies and expectations related to establishing business relationships, active cooperation management)
  • Doing Business Abroad
  • Cross-Border Trade with Germany and the EU
  • Management Training: Conversation Skills & Negotiations, Intercultural Training and Communication; Business Etiquette in Germany
  • Strategies for Internationalisation and Scaling up a Business
  • Successful Marketing; Product Presentation & Selling

Important details at a glance


01 March 2021
02 March 2021
08:00 am - 04:00 pm German time


Mix of theory and interactive practical exercises




Ms Jutta Portner, Managing Director of C-TO:BE THE COACHING COMPANY, participating in "Teaching Negotiation in the Organisation" Harvard University 2008, author of "Besser verhandeln. Das Trainingsbuch", GABAL Verlag 2010 and "NEGO. Flexibel verhandeln" GABAL Verlag 2017
For more:


Volkswagen AG, Daimler AG, Procter&Gamble GmbH, Kraft Foods, Wacker Chemie AG, Clariant AG, Voith AG, DLR (Deutsche Gesellschaft für Luft- & Raumfahrt), Airbus AG
For more: